Brand Adoption

There are many ways to break-down the barriers and improve adoption.

How you can achieve rapid growth in market share during the early stages of your brand?

The success of a brand is based on many factors such as the unique qualities of the drug, the therapeutic class, competition, pricing and reimbursement status.  Today’s market is tough. There are formulary reimbursement challenges, market access delays, and the challenge of achieving formulary listings across both the public and private payers. How can a company neutralize the effects of less than optimal formulary positioning and really open the brand up to faster adoption by key stakeholders?  

STI has several solutions to address your market access challenges.  For example, have you thought about a “coordination of benefits” solution to bridge your formulary/benefits coverage?  STI can even help with getting formulary coverage via our market access solution.  How about sales force enhancement solutions, using measured reach and frequency or success-based contract sales teams, or our pioneering alternative sampling solution.  If your challenge is getting your existing patients to adopt your newer brand, our brand conversion solution should do the trick.  Whatever the direction you take, STI can deliver real-time tracking of how well your program is working allowing you to optimize your program accordingly.  There are several strategies that can provide significant benefit to your brand.  Imagine being able to make course corrections in the first month, not in a post-mortem meeting half a year later. 

Give us a call, send us an email, we can help …

Related Solutions from STI

Alternative Sampling

Traditional sampling has evolved.  STI’s smart card solution backed supported by our SmartTechnology platform allows a company to implement an alternative sampling program that benefits patients, providers and payers.  STI’s numerous alternative sampling formats and sample marketing approaches can turn a cost into a revenue benefit and can allow you to measure the ongoing effectiveness of your sampling programs.  We invented alternative sampling and our approach is now universally accepted across Canada. Talk to STI about the tools and measures that we can provide to assist with Alternative Sampling, info@smartsti.com.

Brand Conversion

Reducing the complexities and expediting brand conversion is important for the success of your new brand, while maintaining the much needed sales revenue of your existing brand.  We’ve developed a proven solution based on our smart card approach and SmartTechnology platform that combines a sample for the new brand with a physician convenience prescription.  Talk to STI about the tools and measures that we can provide to assist with brand conversion, info@smartsti.com.

Market Access

Formulary and private insurance coverage combined with physician prescribing are key factors that affect the early adoption and growth of your brand. The time it takes to gain market access seems to be increasing and the level of access seems to be decreasing.  STI can help with an innovative approach to working with formularies allowing you the opportunity to enhance and expedite a formulary listing for your brand. STI’s solutions allow you to bridge the gap in your brand’s coverage, to positively affect physician prescribing behaviors by removing potential market access timing barriers. Talk to STI about the tools and measures that we can provide to assist with Market Access, info@smartsti.com.

Physician Experience

Effective early adoption and ongoing use of your brand depends on a physician’s experience and their comfort level with prescribing your brand to their patients.   STI’s SmartTechnology platform delivers the level of real-time measurement needed to run an optimized physician experience program.  We surround that platform with supporting services like our physician experience portal and our online education sessions to help you gain the brand trust you need with key opinion leaders across Canada. Talk to STI about the tools and measures that we can provide to assist with Physician Experience, info@smartsti.com.

Sales Force Enhancement

Achieving more with less is the reality of today’s pharmaceutical world.  STI has a broad set of capabilities and resources to increase the reach and frequency for your brand as a compliment to your existing field force and marketing efforts.  These capabilities range from direct mail with automatic replenishment to performance-based contract sales force engagement.  STI’s SmartTechnology platform puts information and tools in the hands of your sales force to allow them to optimize and measure their own performance. Talk to STI about the tools and measures that we can provide to assist with Sales Force Enhancement, info@smartsti.com.