Loss of Exclusivity

There are many ways to reduce erosion by planning before patent expiry

Are you willing to fight back against the erosion of your market share upon patent expiration?

“Was it over when the Germans bombed Pearl Harbor?”.  Do you need to concede rapid market share loss to generics once patent protection runs out?  STI says no!  Across all markets, the higher the annual sales of a branded drug the more intense its generic erosion at patent expiry. Generic manufacturers are also in the midst of a massive shift in their business models and trying to manage change across their stakeholder audience. The goal for all is to be able to capture new opportunities in this changing market environment. The pharmaceutical industry faces a formidable challenge going forward. The question is how do we address those challenges?

STI has a proven track record in regionalized loss of exclusivity solutions, tailored to the nuances of your brand,  to reduce brand erosion during the post-patent phase.  Companies need to leverage strategies to protect and extend the life of their established brands. Gone are the days of simply conceding to the perceived inevitable and watching the rapid generic conversion over a short period of time.  We can help!  We can show you how small improvements in post-patent brand refill rates can result in huge improvements in sales. 

Let’s chat … and challenge the paradigms of the past.

Related Solutions from STI

Patient Assistance

The ability to offer individualized compassionate support and assistance for your brand can be an important part of your market success. Studies have repeatedly shown that prescription abandonment grows as a direct function of the amount of out-of-pocket co-pay expense a patient incurs. Finding that threshold on an individual basis is key to maximizing profitability. With the phenomenal growth in specialty drugs, an effective patient assistance solution becomes even more important. We have tailored our STI SmartTechnology platform to suit the specific needs of patient assistance – from electronic enrolment to immediate reimbursement to detailed transactional history that can be used in patient dialogues and to reinforce adherence. Whether you are considering using the services of a patient support services provider or providing the services yourself directly, talk to STI about the tools and measures that we can provide to assist with Patient Assistance, info@smartsti.com.

Alternative Sampling

Traditional sampling has evolved.  STI’s smart card solution backed supported by our SmartTechnology platform allows a company to implement an alternative sampling program that benefits patients, providers and payers.  STI’s numerous alternative sampling formats and sample marketing approaches can turn a cost into a revenue benefit and can allow you to measure the ongoing effectiveness of your sampling programs.  We invented alternative sampling and our approach is now universally accepted across Canada. Talk to STI about the tools and measures that we can provide to assist with Alternative Sampling, info@smartsti.com.

Brand Conversion

Reducing the complexities and expediting brand conversion is important for the success of your new brand, while maintaining the much needed sales revenue of your existing brand.  We’ve developed a proven solution based on our smart card approach and SmartTechnology platform that combines a sample for the new brand with a physician convenience prescription.  Talk to STI about the tools and measures that we can provide to assist with brand conversion, info@smartsti.com.

Pharmacy Value

Retail pharmacy provides valuable services that can enhance the performance of your brand.  STI has numerous approaches that have led to successful partnerships with pharmacy that result in a win-win for both parties.  We have reach to every retail pharmacy in Canada and strategic relationships with the majority of the major chains and banners.  We’re happy to consult with you on how we help can bring pharmacy value to your company and brand. Talk to STI about the tools and measures that we can provide to assist with Pharmacy Value, info@smartsti.com.

Adherence and Compliance

Improving the adherence and compliance to your brand provides tremendous value to your brand’s potential. As your brand matures in its life cycle, adherence and compliance become even more important. STI has programs that provide education, reminders and incentives for improving a patient’s adherence and compliance to your brand. Our SmartTechnology platform can provide powerful real-time and actionable data to allow you to measure and improve your adherence and compliance, ultimately improving market share. Talk to STI about the tools and measures that we can provide to assist with Adherence and Compliance, info@smartsti.com.

Loss of Exclusivity

When a brand loses its patent coverage, there is a significant drop in the market share of that brand due to genericization.  How much revenue would be saved if you had the ability to slow or modify the erosion curve of your brand?  STI has created and delivered a sophisticated behavioral and loyalty co-pay approach that allows you to challenge the status quo and significantly extend the life of your brand.  Talk to STI about the tools and measures that we can provide to assist with Loss of Exclusivity, info@smartsti.com.