Market Uptake

Traditional approaches may not be enough to grow your brand.

Are your traditional marketing approaches providing less than what you expected in terms of market share growth and uptake?

Whether you are a first-time brand manager or a seasoned professional, the launch of a product is one of the most memorable experiences in your career.  But in today’s market it can come with its challenges.  Consider this likely example …. you have anticipated early formulary coverage barriers and feel strongly that the segmentation is complete, the brand positioning has been well validated, and your strategy and tactics to go forward are solid.  But, even with all that hard work and diligence, the performance of the brand lags behind expectations and you know it could be better.

How do you identify the real issues and provide the brand with the extra lift that it needs in the early years to truly capitalize on the opportunity you know it has in the market?    You know ROI & accountability are fundamental to your success.  Is the reach and frequency off target and are the CRM tools providing accurate business intelligence? What about no-see and no-reach physicians? Are your sampling efforts cannibalizing your sales? Do you have too few samples? Too many samples? Are some patients just unable to afford the medication? Is a compassionate care program needed?

Measurement is key.  With experience in launching over 250 unique and innovative programs, STI can deliver the market results you need.

Check it out …

Related Solutions from STI

Adherence and Compliance

Improving the adherence and compliance to your brand provides tremendous value to your brand’s potential. As your brand matures in its life cycle, adherence and compliance become even more important. STI has programs that provide education, reminders and incentives for improving a patient’s adherence and compliance to your brand. Our SmartTechnology platform can provide powerful real-time and actionable data to allow you to measure and improve your adherence and compliance, ultimately improving market share. Talk to STI about the tools and measures that we can provide to assist with Adherence and Compliance, info@smartsti.com.

Alternative Sampling

Traditional sampling has evolved.  STI’s smart card solution backed supported by our SmartTechnology platform allows a company to implement an alternative sampling program that benefits patients, providers and payers.  STI’s numerous alternative sampling formats and sample marketing approaches can turn a cost into a revenue benefit and can allow you to measure the ongoing effectiveness of your sampling programs.  We invented alternative sampling and our approach is now universally accepted across Canada. Talk to STI about the tools and measures that we can provide to assist with Alternative Sampling, info@smartsti.com.

Brand Conversion

Reducing the complexities and expediting brand conversion is important for the success of your new brand, while maintaining the much needed sales revenue of your existing brand.  We’ve developed a proven solution based on our smart card approach and SmartTechnology platform that combines a sample for the new brand with a physician convenience prescription.  Talk to STI about the tools and measures that we can provide to assist with brand conversion, info@smartsti.com.

Market Access

Formulary and private insurance coverage combined with physician prescribing are key factors that affect the early adoption and growth of your brand. The time it takes to gain market access seems to be increasing and the level of access seems to be decreasing.  STI can help with an innovative approach to working with formularies allowing you the opportunity to enhance and expedite a formulary listing for your brand. STI’s solutions allow you to bridge the gap in your brand’s coverage, to positively affect physician prescribing behaviors by removing potential market access timing barriers. Talk to STI about the tools and measures that we can provide to assist with Market Access, info@smartsti.com.

Patient Assistance

The ability to offer individualized compassionate support and assistance for your brand can be an important part of your market success. Studies have repeatedly shown that prescription abandonment grows as a direct function of the amount of out-of-pocket co-pay expense a patient incurs. Finding that threshold on an individual basis is key to maximizing profitability. With the phenomenal growth in specialty drugs, an effective patient assistance solution becomes even more important. We have tailored our STI SmartTechnology platform to suit the specific needs of patient assistance – from electronic enrolment to immediate reimbursement to detailed transactional history that can be used in patient dialogues and to reinforce adherence. Whether you are considering using the services of a patient support services provider or providing the services yourself directly, talk to STI about the tools and measures that we can provide to assist with Patient Assistance, info@smartsti.com.

Sales Force Enhancement

Achieving more with less is the reality of today’s pharmaceutical world.  STI has a broad set of capabilities and resources to increase the reach and frequency for your brand as a compliment to your existing field force and marketing efforts.  These capabilities range from direct mail with automatic replenishment to performance-based contract sales force engagement.  STI’s SmartTechnology platform puts information and tools in the hands of your sales force to allow them to optimize and measure their own performance. Talk to STI about the tools and measures that we can provide to assist with Sales Force Enhancement, info@smartsti.com.

Pharmacy Value

Retail pharmacy provides valuable services that can enhance the performance of your brand.  STI has numerous approaches that have led to successful partnerships with pharmacy that result in a win-win for both parties.  We have reach to every retail pharmacy in Canada and strategic relationships with the majority of the major chains and banners.  We’re happy to consult with you on how we help can bring pharmacy value to your company and brand. Talk to STI about the tools and measures that we can provide to assist with Pharmacy Value, info@smartsti.com.

Physician Experience

Effective early adoption and ongoing use of your brand depends on a physician’s experience and their comfort level with prescribing your brand to their patients.   STI’s SmartTechnology platform delivers the level of real-time measurement needed to run an optimized physician experience program.  We surround that platform with supporting services like our physician experience portal and our online education sessions to help you gain the brand trust you need with key opinion leaders across Canada. Talk to STI about the tools and measures that we can provide to assist with Physician Experience, info@smartsti.com.