Pre-launch Planning

Discover new opportunities to maximize the launch success of your brand.

How can you overcome brand uptake barriers at launch?

Careful pre-launch planning is important and new approach considerations are critical in today’s environment.

A common question is what more can you do to optimize your brand in the pre-launch phase?  We believe there are several innovative options now available that can drive the uptake and greater acceptance of your brand at launch so you hit the ground running.

Marketers are under significant pressure to exceed expectations at the brand launch.  The only way to deliver on these expectations is to carefully plan strategic activities in the pre-launch phase of your brand that will deliver the results that are expected at launch!

STI can definitely help.  We have significant experience integrating transactional, reimbursement, and measurement directly into pre-launch brand strategies with proven solutions such as our physician experience program, our late stage clinical trial support platform, and our patient experience portal.  We have a fully integrated network of providers that may compliment your brand planning including a platform that covers all pharmacies across Canada. 

Have a look …

Related Solutions from STI

Physician Experience

Effective early adoption and ongoing use of your brand depends on a physician’s experience and their comfort level with prescribing your brand to their patients.   STI’s SmartTechnology platform delivers the level of real-time measurement needed to run an optimized physician experience program.  We surround that platform with supporting services like our physician experience portal and our online education sessions to help you gain the brand trust you need with key opinion leaders across Canada. Talk to STI about the tools and measures that we can provide to assist with Physician Experience, info@smartsti.com.

Clinical Trial

Phase III(b) and Phase IV clinical trials are pivotal to the successful launch and growth of your brand.  Clinical trials provide data to support formulary submission and provide key opinion leaders with the opportunity to evaluate the therapeutic benefits that your brand has to offer for its indication.  STI provides smart card technology to allow you to reduce inefficiencies in medication management and optimize subject recruitment, through our naturalistic approach and real time transaction data. Talk to STI about the tools and measures that we can provide to assist with Clinical Trials, info@smartsti.com.