Revenue Optimization

Revenue can be optimized through the life cycle of your brand

Are you optimizing your returns during the mature phase of your brand?

Life cycle management always has been a key focus for pharmaceutical companies who understand that maximizing the mature phase of the brand can mean hundreds of millions of dollars more for a company.  How does a brand manager identify activities that are proven to be successful, during the life cycle stages of the brand so that in the mature phase of the brand revenue is optimized? Well executed strategies can help drive strong revenue, and even extend the products life cycle, finding new markets and continued product growth.

A plateau in a brand’s sales after years on the market is a very high price to pay for the significant investment in brand development. Yet many brands in the mature phase of their life cycle are typically allowed to ride out their market exclusivity with the same plan tactics in place as the year before, producing significant revenue, but not actually growing the potential of the brand.

STI believes pharmaceutical companies can identify significant growth opportunities for their mature phase brands by following a systematic approach and tapping into new information and analytical tools. Let us help.  We have many solutions that may optimize brand growth, track patient usage, and provide improved ROI. 

The status quo is meant to be challenged …

Related Solutions from STI

Patient Assistance

The ability to offer individualized compassionate support and assistance for your brand can be an important part of your market success. Studies have repeatedly shown that prescription abandonment grows as a direct function of the amount of out-of-pocket co-pay expense a patient incurs. Finding that threshold on an individual basis is key to maximizing profitability. With the phenomenal growth in specialty drugs, an effective patient assistance solution becomes even more important. We have tailored our STI SmartTechnology platform to suit the specific needs of patient assistance – from electronic enrolment to immediate reimbursement to detailed transactional history that can be used in patient dialogues and to reinforce adherence. Whether you are considering using the services of a patient support services provider or providing the services yourself directly, talk to STI about the tools and measures that we can provide to assist with Patient Assistance, info@smartsti.com.

Alternative Sampling

Traditional sampling has evolved.  STI’s smart card solution backed supported by our SmartTechnology platform allows a company to implement an alternative sampling program that benefits patients, providers and payers.  STI’s numerous alternative sampling formats and sample marketing approaches can turn a cost into a revenue benefit and can allow you to measure the ongoing effectiveness of your sampling programs.  We invented alternative sampling and our approach is now universally accepted across Canada. Talk to STI about the tools and measures that we can provide to assist with Alternative Sampling, info@smartsti.com.

Sales Force Enhancement

Achieving more with less is the reality of today’s pharmaceutical world.  STI has a broad set of capabilities and resources to increase the reach and frequency for your brand as a compliment to your existing field force and marketing efforts.  These capabilities range from direct mail with automatic replenishment to performance-based contract sales force engagement.  STI’s SmartTechnology platform puts information and tools in the hands of your sales force to allow them to optimize and measure their own performance. Talk to STI about the tools and measures that we can provide to assist with Sales Force Enhancement, info@smartsti.com.

Pharmacy Value

Retail pharmacy provides valuable services that can enhance the performance of your brand.  STI has numerous approaches that have led to successful partnerships with pharmacy that result in a win-win for both parties.  We have reach to every retail pharmacy in Canada and strategic relationships with the majority of the major chains and banners.  We’re happy to consult with you on how we help can bring pharmacy value to your company and brand. Talk to STI about the tools and measures that we can provide to assist with Pharmacy Value, info@smartsti.com.

Adherence and Compliance

Improving the adherence and compliance to your brand provides tremendous value to your brand’s potential. As your brand matures in its life cycle, adherence and compliance become even more important. STI has programs that provide education, reminders and incentives for improving a patient’s adherence and compliance to your brand. Our SmartTechnology platform can provide powerful real-time and actionable data to allow you to measure and improve your adherence and compliance, ultimately improving market share. Talk to STI about the tools and measures that we can provide to assist with Adherence and Compliance, info@smartsti.com.