Loss of Exclusivity

Reduce erosion of your market share by planning ahead

Gone are the days of simply conceding and watching the inevitable market share loss when your drug’s patent expires. Across all markets, the higher the annual sales of a branded drug the more intense its generic erosion at patent expiry. Our Loss of Exclusivity (LOE) solutions help stop the erosion of your brand’s market share and even make gains where you didn’t before.

Companies need to develop strategies to protect and extend the life of their established brands. We know and understand industry and market behavior, having launched many successful LOE programs tailored to our customers’ brands proven to reduce and even reverse brand erosion during the post-patent phase.   We can show you how small improvements in post-patent brand refill rates can result in huge improvements in sales. Challenge the paradigms of the past.

For a full list and description of our pharma solutions click on view all solutions.