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innoviCares®

Helping Canadians Take Care

InnoviCares® is a free card which provides payment assistance on more than 75 brand-name medications

Since 2012, the innoviCares card has helped more than 2.5 million Canadians save on their brand-name medications. The innoviCares card makes payment assistance simple by applying savings directly at the pharmacy, so patients don't have to worry about submitting claims or waiting for reimbursement. 

InnoviCares is available to Canadians at no cost, can be used with or without an existing drug plan, and the card never expires. It works like any other prescription insurance card, and will pay a portion of the cost* of selected medications instantly at the point of purchase at any pharmacy in Canada.

The innoviCares program is funded by participating pharmaceutical manufacturers who make their brands available on the platform, and was the first card in Canada to coordinate multiple manufacturers and their products on a single, agnostic, patient-focused program.

*Depending on the benefit type and patient’s existing coverage, the card will pay all or some of the drug acquisition cost, applicable mark up, and dispensing fee.

Frequently Asked Questions

It sounds too good to be true. Why would manufacturers subsidize the cost of their medications?

What’s covered?